On May 10, 2023, ecoPayz, the internationally recognized provider of digital payment solutions, announced its rebranding.
After an impressive span of more than two decades, during which it cemented its status as a reliable entity in the fintech and iGaming sector, the company will now operate under the name Payz.
All fast payout casinos in New Zealand that accept ecoPayz would now display this payment method as ‘Payz’ on their cashier page.
This strategic rebranding is the first step to positioning Payz as a frontrunner in the ever-changing landscape of payment services. The emphasis is on the facilitation of simplified and convenient transactions whilst keeping the business model ready for future challenges.
Origins and Evolution
The payment method was initially launched as the EcoCard way back in the year 2000.
Subsequently, it underwent rebranding and emerged as ecoPayz, all the while upholding its unwavering commitment to offering top-notch payment services.
Throughout the years, ecoPayz has progressively expanded its global presence, garnering the trust of businesses and individuals alike as an e-wallet of repute.
The iGaming industry, especially has leveraged it as an easy-to-use banking method for deposits as well as withdrawals.
The year 2021 witnessed ecoPayz undergoing a revamp with its website made simpler, more user-friendly, and easier to navigate. Its mobile version, too, got an upgrade.
The 2023 rebranding heralds further transformations, encompassing a new brand identity in the form of a fresh name and logo.
Significance of the New Identity
The newly adopted name, Payz, ingeniously blends the concepts of ‘payment’ and ‘ease,’ which sounds to us like ‘pay with ease.’ In a way, it symbolizes the company's unwavering dedication to simplifying digital transactions for the technologically minded.
Alongside the rebranding effort, Payz’s updated logo serves as a visual reminder of its fresh look that blends modernity and sophistication while reinforcing the company's core values.
Embracing the Dynamic Industry
The decision to undergo a rebranding as Payz arises from the essential necessity to adjust to the rapidly changing realm of digital payments.
Acknowledging that the landscape has undergone radical transformations, Payz is committed to introducing a clear and uncomplicated method for sending and receiving funds.
While exact specifics are yet to be disclosed, the company assures its users that simplicity, transparency, and a human touch will continue to underpin its operations.
This rebranding represents a bold stride toward a future where digital payments seamlessly align with the instinctive and ever-evolving demands of users worldwide.
What Remains Unchanged
While the payment method has a new home on the web, a new name, and even a new look, the company's business model, which involves processing international payments in over 50 currencies, will remain as is.
However, the forthcoming months are expected to usher in exciting new features as Payz endeavours to enrich the overall user experience.
Despite the changed URL, existing customers can rest assured that their user accounts and login details will remain the same, guaranteeing a smooth transition.
Living by the concept of ‘one wallet, no borders,’ Payz is sure to provide online casino players with an unparalleled payment experience when it comes to deposits and withdrawals.
A Glimpse Into the Future
As ecoPayz transforms into Payz, the company is poised to navigate its way in the ever-evolving world of payment solutions.
The introduction of an even more advanced and user-friendly platform in the near future won’t come as a surprise.
We expect the company to draw heavily from its longstanding reputation and a future-proof business model that focuses on simplicity, transparency, and a human touch for smooth payments, as Payz claims.